We’re Sugary. We Make Everything Sweeter. Partner With Us & Taste The Difference
Life’s too short to partner with forgettable brands. Let’s make every community event taste like a celebration.
Why Partner with Sugary?
Curated Crowd, Meaningful Connections We don’t just let anybody in. Our events are carefully designed to bring together high-character, high-vibe individuals. Translation? You skip the small talk and jump straight into conversations that matter—ones that make your brand unforgettable.
Brand Immersion Over Basic Logo Placement Sponsoring Sugary goes beyond slapping your name on a banner. Your brand becomes woven into every conversation, every story, every new connection. People leave feeling like they know you, not just your tagline.
Family Reunion Feel (Minus the Drama) Our gatherings blend exclusivity and inclusivity in the best way possible—think VIP treatment without the stuck-up vibes. Everyone’s invested, everyone’s positive, and everyone’s open to real interaction. That means your brand is welcomed, embraced, and remembered.
In essence, Sugary offers a unique proposition: a space where exclusivity meets inclusivity, character leads over clout, and your brand can truly connect, resonate, and leave a lasting impression.
Our Sugary Partnership Promise
We’re not interested in a cameo. We’re in it for the standing ovation. That means real support, marketing resources, and the occasional sugar rush — like surprise activations, extra promo push, or fresh ideas when you need them most. If your community’s ready to stand out and you want a partner who keeps it real (and sweet), let’s chat.
Brands We’ve Worked With In The Past
Local and Artisanal Food & Beverage Brands Like:
Food - Belgian Boys Snacks, Kettle Chips, Japanese Wagyu, Murray’s Cheese
Beverage (Non- Alcoholic) - Bai Drinks, Box Water, Brain Pop Soda, Curious Elixirs, Harmless Harvest Coconut Water, Mutombo Coffee, Plentea Matcha, Red Bull Beverages, Tezumi Tea
Beverage (Alcoholic) - Angel’s Envy Whiskey, Bootlegger Gin, Brooklyn Brewery Beer, Espolon Tequila, Glenfiddich Whiskey, Komos Tequila, Lunar Hard Seltzer, Montauk Brewing Company, Tanduay Rum, Toki Whiskey, 10 to 1 Rum
Sugary frequently hosts events centered around food and beverage, such as their popular happy hours, picnics, and restaurant takeovers.
Local food brands, artisanal producers, and restaurants can benefit greatly from partnering with Sugary to reach a dedicated audience of New Yorkers who appreciate unique culinary experiences.
Brands like local breweries, specialty food stores, and up-and-coming restaurants would align perfectly with Sugary's event-driven community focus.
Corporations with a Cultural Focus and Art Institutions
Given Sugary's emphasis on art and cultural events, sponsorship from museums, galleries, and performing arts centers companies and brands that support and are invested in culture and the arts would be highly effective. Events like the Art Bath NYC and collaborations with curators and artists showcase Sugary’s deep engagement with the arts community. Cultural institutions Companies looking to boost their visibility and connect with a vibrant audience would find a natural partner in Sugary.
Brands we’ve worked with in the past:
Neuehouse, Parlor, Soho House, Art Bath NYC, El Museo del Barrio
Health and Wellness Brands
Sugary’s events often include themes of community well-being and mental health, such as the Empathy Project and wellness-oriented non-alcoholic happy hours like Othership. Brands in the health and wellness space, including fitness studios, mental health apps, and organic product lines, can connect with an audience that values holistic well-being and community support.
Brands we’ve worked with in the past:
Othership, Lulu Lemon, Tia Health, Good People NYC
Tech and Social Media Platforms
Tech companies and social media platforms that focus on community building and connectivity can benefit from Sugary’s established network. Partnering with Sugary allows these brands to showcase their tools and services in a real-world setting that emphasizes genuine human connection, a key value for Sugary’s audience
Brands we’ve worked with in the past:
Google, Amazon, TikTok Overture, Niche, Persona
Fashion and Lifestyle Brands
With events that attract a stylish and socially active crowd, fashion and lifestyle brands can leverage Sugary’s events to introduce new lines or products. Brands that promote sustainable and ethically produced goods would especially resonate with Sugary’s community, which values conscious consumption and social responsibility (Sugary's Newsletter).
Brands we’ve worked with in the past:
By Kind, MAC Cosmetics, Shiseido, Sundays Studio
Corporate Sponsors with Community Focus
Corporations looking to enhance their community engagement and corporate social responsibility (CSR) profiles can benefit from sponsoring Sugary. Companies in real estate, finance, or any sector looking to demonstrate a commitment to community development and cultural enrichment will find Sugary’s mission aligns well with their CSR goals.
Brands we’ve worked with in the past:
Idealist, Chase Sapphire, Mastercard, Citibank
